ALLISON BLOCK - FOUNDER
It started with one sad listing in 2016- A friend and colleague had a "problem property" that just wouldn't sell. It was priced right and was on a great block. Allison saw the problem and knew exactly how to fix it so she offered to help. She made changes to the furniture and accessories, and they took new photos. At the next open house the listing received multiple offers and sold for over the asking price. That day, Staging Matters was born.
Allison is a natural problem solver. As a seasoned real estate agent in NYC, she witnessed first hand how unstaged properties would linger on the market and sell at largely discounted prices. She watched buyers get distracted by the same minor turn offs, time and time again, even though in her mind the issues were easiliy fixable. They couldn’t see the potential that she could see.
Her job as a staging professional is to help buyers see the best possible version of any home and to help sellers get the highest price. Allison puts her heart and soul into each new project, and the results reflect her intense passion for the very specific journey of making homes universally attractive to buyers. The goal is mass appeal by strategically infusing the home with warmth, comfort, and style - making it easy for buyers to say yes to.
Take a look at the before and after gallery to see a few recent examples of Allison's transformations and capabilities.